As we step into the year 2025, the world of fashion is brimming with anticipation and innovation. For many, the future may seem uncertain, but for trend forecasters, it is a canvas painted with possibilities. These visionaries have been meticulously analyzing the currents of style, drawing insights from catwalks, e-commerce data, and social media to predict the sartorial shifts that will define our wardrobes.
From the unexpected resurgence of the skinny jean to the elegance of sophisticated sleepwear, here is a glimpse into the fashion trends that are set to captivate our imagination this year.
Gone are the days when sleepwear was confined to the bedroom. In 2025, elegant matching pajamas are poised to transcend their traditional role, emerging as versatile pieces that can double as travel outfits, beach cover-ups, and even casual loungewear. Consumer trend forecasting company WGSN has observed a significant surge in the popularity of pajamas, particularly during vacation shopping. Sara Maggioni, WGSN’s head of womenswear, explains that this trend is driven by the practicality and cost-effectiveness of these multi-functional items. As luggage fees continue to rise, travelers are increasingly seeking clothing that can serve multiple purposes, and sleepwear fits the bill perfectly.
This shift is already evident in the fashion choices of celebrities and influencers. "Game of Thrones" star Sophie Turner was recently spotted poolside in the Côte d’Azur, effortlessly chic in a set of blue and white striped pajamas. Similarly, model Joan Smalls was seen in Milan, making a statement in a black and white pair. As we embrace the ethos of Jane Birkin, who was known for her effortlessly chic style, sleepwear will continue to evolve, offering a blend of comfort and elegance that suits the dynamic lifestyles of modern consumers.
In a world where personal expression and exclusivity are highly valued, the bag charm is set to become a prominent accessory in 2025. According to Jane Collins, head of footwear and accessories for WGSN, the appeal of bag charms lies in their ability to personalize and enhance one's style. "The power of this small but mighty item is its personalization and gifting potential, and its ability to cut across so many interest groups," Collins notes.
WGSN's runway data reveals a 5.6% increase in the presence of bag charms for Spring-Summer 2025. Designers such as Stella McCartney, Fendi, and Versace have embraced this trend, incorporating charming embellishments into their collections. Celebrities like Dua Lipa and Lily Allen have also been seen adorning their Hermès Birkin bags with intricate charms, setting a precedent for fashion-forward individuals seeking to add a touch of uniqueness to their ensembles.
AI forecaster Heuritech, which utilizes machine learning to analyze millions of social media posts daily, has identified suede as the top fabric to watch in 2025. Fashion analyst Frida Tordhag explains that by the end of 2024, suede had experienced a remarkable growth of 128% on Instagram. This surge indicates that suede will maintain its influence into 2025, particularly as the boho chic trend gains momentum.
The allure of suede lies in its soft, tactile texture and its ability to evoke a sense of romance and femininity. As we embrace the boho chic aesthetic, expect to see an abundance of lace, chiffon, and slouchy silhouettes reminiscent of the Olsen twins in the early aughts. Suede will be a staple in both casual and formal attire, adding a touch of elegance and sophistication to our wardrobes.
For those who thought the skinny jean had permanently faded into the background, 2025 brings a glimmer of hope. According to Susie Draffan, WGSN’s senior denim strategist, there is a slow-burn return for this once ubiquitous style. "We’re definitely in early signal testing territory here, but this season skinny jeans increased on the Spring-Summer 2025 catwalks for the first time in years," she notes.
Brands such as Coach, Diesel, Off-White, and Maison Margiela are leading the charge, reintroducing the skinny jean with a modern twist. This revival is also part of a broader cultural return to the 2010s zeitgeist, repackaged as "indie sleaze." However, Draffan cautions against getting overly excited, as wide-leg jeans remain the dominant silhouette. Nevertheless, the skinny jean's resurgence is a testament to the cyclical nature of fashion and its ability to reinvent itself.
While color authority Pantone has declared mocha mousse brown as the color of the year, Pinterest Trends offers a contrasting perspective. According to Pinterest Predicts, cherry red is already making waves, capturing the attention of zoomers and millennials alike. The search term "cherry vibe" has seen a 325% increase this year, while "dark cherry red" has surged by 235%.
This bold hue has been embraced by celebrities such as Lily Collins, who was seen in a mock-croc cherry red Nina Ricci skirt suit during the press tour for "Emily in Paris." Tom Holland and Zendaya were also spotted coordinating in cherry red while out in New York. The popularity of cherry red reflects a desire for vibrant, eye-catching colors that make a statement and evoke a sense of energy and excitement.
In conclusion, the fashion landscape of 2025 is set to be a rich tapestry of trends that blend the old with the new, the practical with the luxurious, and the bold with the subtle. As we navigate these fashionable horizons, we will witness the transformation of familiar styles and the emergence of innovative designs that reflect the diverse interests and values of today's consumers. Whether it's the elegance of sleepwear, the personalization of bag charms, the timeless appeal of suede, the return of the skinny jean, or the boldness of cherry red, the year ahead promises to be a captivating journey through the world of fashion.
By Daniel Scott/Jan 7, 2025
By Christopher Harris/Jan 7, 2025
By Lily Simpson/Jan 7, 2025
By Lily Simpson/Jan 7, 2025
By John Smith/Jan 7, 2025
By Daniel Scott/Jan 7, 2025
By Sarah Davis/Jan 7, 2025
By David Anderson/Jan 7, 2025
By Rebecca Stewart/Jan 7, 2025
By Noah Bell/Jan 7, 2025
By Olivia Reed/Dec 27, 2024
By Christopher Harris/Dec 27, 2024
By Emma Thompson/Dec 27, 2024
By Sophia Lewis/Dec 27, 2024
By Sarah Davis/Dec 27, 2024
By Benjamin Evans/Dec 27, 2024
By Olivia Reed/Dec 25, 2024
By Natalie Campbell/Dec 25, 2024
By John Smith/Dec 25, 2024
By Megan Clark/Dec 25, 2024